ZEV approached us with a mission to break the rules and create memorable craft beers for true enthusiasts. They needed a brand identity that reflected their spirit of innovation and freedom, while showcasing the high quality of their brewing process. The challenge was to encapsulate ZEV’s rebellious essence and their quest for new flavors into a cohesive and impactful visual identity suitable for various mediums, from packaging to digital platforms.

We delivered a comprehensive visual identity and digital presence for Cervejaria ZEV that captures the brand’s rebellious and innovative spirit.

Our approach included designing exclusive lettering for ZEV, characterized by a rough, irregular texture that communicates rebellion and individuality. The circular badge format ensures versatility and clear readability across bottles, cans, and marketing materials. We also created a secondary horizontal logo for added flexibility. The typography selection of Rohn Rounded adds a contemporary feel, blending boldness with modernity to make messaging easy to read in both print and digital formats. The contrasting font weights infuse rhythm and energy into the brand’s visual identity.

In addition, we developed a dynamic color palette featuring dark gray and white for clarity, complemented by red to highlight strength and passion. For packaging, we collaborated with renowned illustrators to design surreal and imaginative labels, turning each beer can into a collectible art piece. This not only positions ZEV’s products as beverages but also as conversation starters. The website mirrors ZEV’s bold identity, combining raw elements with seamless functionality to showcase the brand’s story and product range in an engaging digital experience.