Tērmique, a tranquil wellness space, was at a pivotal moment in establishing a brand identity that reflected its mission of healing, connection, and balance. The primary challenge was to effectively communicate these values while appealing to an audience seeking mindfulness, introspection, and personal growth. Tērmique aimed to create a brand that was modern and sophisticated, yet served as a calm, authentic refuge for individuals looking to reconnect with their essence.

We delivered a comprehensive suite of solutions to establish Tērmique’s brand identity, emphasizing calmness, authenticity, and sophistication.

We began with a verbal identity that embodies the journey of self-discovery and healing, focusing on connecting with one’s essence. The narrative we crafted is calm and inviting, reflecting Tērmique’s core values. For the color palette, we drew inspiration from the transformative qualities of glacial waters, creating a calming mix of soft blues and greens. This palette evokes serenity and a connection to nature, perfectly aligning with Tērmique’s mission to offer a peaceful and introspective space for personal growth.

To enhance the visual representation, we selected Balance Stones as the primary symbols for Tērmique’s services, representing stability and the quest for inner harmony. These pictograms serve as reminders of the importance of balance in everyday life, reinforcing the brand’s link to mindfulness and nature. Additionally, we developed a photography direction that captures genuine, immersive moments of mindfulness, using clean, darker tones to evoke introspection and renewal. The focus on authentic, non-posed moments enhances the emotional and healing atmosphere that Tērmique provides.