Reisman, a family-owned jeweler with over 50 years of history, approached us with the challenge of refreshing their brand while maintaining the essence that has made them beloved by their customers for decades. The key question was: how do we modernize a brand that has been crafting high-quality jewelry since 1967 without losing the timeless values that have been central to their identity? Our goal was to create a contemporary visual language that resonates with modern consumers while honoring Reisman’s long-standing tradition of celebrating life’s most precious moments.

We delivered a complete brand refresh for Reisman, encompassing a new strategy, visual identity, customer experience, and packaging design that reflect the heart and soul of the family-owned business while bringing it into a more modern context.

The brand strategy maintained the emotional core of the Reisman brand, highlighting their role in helping customers celebrate their most meaningful moments through high-quality, timeless jewelry. The brand message, “Love is an art, just like life itself,” was crafted to emphasize the artistry and care that go into each piece of jewelry, connecting it to the important moments in their customers’ lives. The new visual identity reflects the duality of the Reisman brand—rooted in tradition yet forward-looking. The design is elegant and clean, with modern typography and subtle detailing that conveys sophistication without overshadowing the timeless values of the brand.

We developed a refined in-store and online shopping experience that focuses on personalization and attention to detail, ensuring that each customer is treated as a valued guest. The brand messaging reinforces that purchasing jewelry from Reisman is more than a transaction—it’s an emotional experience tied to life’s most meaningful moments. The packaging was redesigned to reflect Reisman’s new identity—elegant, understated, and luxurious. Special attention was given to creating a sense of occasion and importance in every purchase, ensuring that customers feel the weight of the moment when they receive their jewelry. The packaging was designed to be a keepsake in itself, adding an extra layer of thoughtfulness to the unboxing experience.