São Carlos

Much more than towels.

What we did

Brand design

· Strategy

· Visual identity

Graphic design

· Stationary

· Catalog

· Packaging

A new look, the same essence.

With the commemoration of 70 years of history, São Carlos sought us to update its brand positioning visual identity packaging and communication materials.
The new identity created a line of evolution between the old and the new. We created a new symbol with more readability and new applications, but still used the same element. Fundamental symbol in the brand’s visual identity, cotton has gained a new face and the logo a more modern and refined fell.