San Do It

Born from experiences to provide experiences.

What we did

Brand design

路 Strategy

路 Naming

路 Visual identity

Digital design

路 Web design (UX/UI)

路 Web development

Graphic design

路 Restaurant menu

路 Placemat

路 Stationary

Minimalist, industrial and cosmopolitan.

Inspired by his travels, Sandro, the owner of this Sandwich Shop in the heart of Itaim Paulista, SP / Brazil, gathered his best experiences around the world to create San Do It.
To create the brand name, we used the prefix and the sonority of the flagship of the house, the Sandwiches, and creatively proposed an action: San Do It! To create brand identity, we took inspiration from the industrial and street architecture of big metropolis as New York, London and S茫o Paulo. At San Do It you can eat a NY Style hot-dog just as good, or even better, at those served in the capital of the world. Worth the trip!

The Visual Identity project was made in partnership with our friend and designer Marcelo Kimura.