A very friendly fox welcomes you into the shelter.

Foxshelter is a “fast and fun” burger shop in São Paulo / Brazil. To create its brand identity we searched for elements that connect us to the animal and the nature in a modern and mature way. We created a fox’s shelter in the middle of a large metropolis.

We create a figurative symbol of rapid recognition, however, without being childish or caricature. We gave life to our Fox and set up a geometric grid that allowed us to have harmonious proportions and weights of the graphic element. A combination of forms that ensure presence and movement.

This project was made in partnership with our friend and designer Gabriel M. Ramos.