Novigo IT, a full solution technology provider, faced the challenge of refreshing their brand identity to better reflect their expertise in emerging technologies like IoT while emphasizing their core strengths. The goal was to create a modern, dynamic brand that would engage new clients and attract top talent, without losing the trust and stability that their existing clients valued after decades of successful partnerships.

We executed a comprehensive rebranding for Novigo IT, updating their visual identity, refining their brand message, and creating a cohesive communication strategy that aligns with their innovative capabilities.

To begin, we refreshed Novigo IT’s visual identity with a new logo that represents a modern and dynamic brand. The stylized “N” symbolizes movement and progress, inspired by mechanical pulleys, reflecting Novigo IT’s commitment to elevating client performance. This logo acts as a visual metaphor for the company’s role as a connector—bridging the gap between people, processes, and technology. We also modernized the brand’s color palette with various shades of blue, gray, and white, maintaining trust and innovation while ensuring a clean, professional appearance. Our graphic elements were designed to symbolize Novigo IT’s focus on evolution and connectivity, using themes from mechanical conveyor belts to reinforce their mission of creating streamlined processes. Additionally, we established a photography direction that emphasizes human talent and collaboration, capturing moments of engagement and expertise that blend human and technological resources.