The goal was to create an identity that preserved the essence of The Burger Map brand while seamlessly incorporating a sense of movement and accessibility, highlighting the delivery-focused nature of Mini Map.

The design strategy for Mini Map focused on capturing the essence of movement and delivery while maintaining a clear connection to The Burger Map family. The goal was to give Mini Map a dynamic personality that felt fresh and tailored for at-home dining, without losing the familiar appeal of its parent brand.

The visual identity reflects this approach by incorporating elements of motion, such as playful illustrations of bicycles, rollerblades, and skateboards, symbolizing the delivery process. A vibrant color palette of green and red adds energy, while maps of the US pay tribute to the brand’s American roots, reinforcing the authenticity and heritage of the burgers.