Maislife.com was born from the desire to provide easy access to high-quality supplements and products that enhance daily routines and improve overall quality of life. The challenge was to redesign Maislife.com with a fresh, vibrant identity that reflects its mission to encourage healthy living in a welcoming way. The goal was to position the brand to cater to a range of health-focused products, from performance supplements to nutraceuticals and aesthetic products.

We delivered a comprehensive rebranding solution for Maislife.com, focusing on visual and verbal identity, alongside the development of a functional e-commerce platform. The brand strategy centered around promoting a healthier life with a welcoming and flexible approach that adapts to various product categories. We aimed to position Maislife.com as a trusted source for both expert advice and high-quality health products.

In terms of visual identity, we introduced a vibrant color palette conveying energy and positivity while creating an approachable feel. The imagery centers on people engaging in sports and wellness activities, reflecting the brand’s commitment to encouraging a healthy lifestyle. Our verbal identity adopted a cheerful tone that promotes healthy living supportively. The messaging, encapsulated by the phrase “Live a Healthier Life with Maislife.com,” highlights the brand’s promise. We also designed a user-friendly e-commerce platform that seamlessly integrates the new visual identity, making it easy for customers to navigate and find products. With the integration of in-house nutritionists, we further built trust and credibility, ensuring that Maislife.com is seen as a reliable partner in the journey to better health.