The goal was to capture the playful and welcoming atmosphere of the restaurant while giving it a unique character that would resonate with its customers. FoxShelter needed a visual identity that conveyed the quality of their burgers and created a memorable experience for diners.

The design strategy for FoxShelter focused on developing a brand identity that embodied the concept of a “fox’s den” or shelter, making the space feel inviting and full of personality. We centered the branding around an exclusive mascot illustration of a fox, providing the brand with a friendly and approachable face that instantly connects with customers. This playful approach transformed FoxShelter into a destination where people could enjoy great food in a fun atmosphere.

The visual identity reflects this strategy by incorporating elements of whimsy and charm. The mascot was integrated across various touchpoints, from signage to menus, packaging, and digital platforms, ensuring a cohesive brand presence. We designed a vibrant and energetic visual identity with playful patterns and illustrations, all tied back to the central theme of the fox’s shelter. This design approach enhances the dining experience for customers, while the brand’s color palette and typography reinforce the lively and approachable nature of FoxShelter.