São Carlos

Since 1946.

São Carlos

Much more than towels.

With the celebration of 70 years of history, the São Carlos looked for the upgrade to its visual identity, communication materials and website. We were also responsible for the creation and development of new virtual store.

A new symbol, the same essence.

The new identity creates an evolution line between the old and the new.
We have created a new design for the cotton thinking in readability and application over several pieces.


Symbol Logotype
Stationary Stationary
2016 Catalog - Cover 2016 Catalog - Cover
2016 Catalog - Spread 2016 Catalog - Spread

We did a study and redesign of the structure of São Carlos product lines to create a consumer identification with the goods of each line.

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Site - Desktop E-commerce
Site - Home