Fernando Pastor constantly seeks new techniques, materials and equipment for their work in digital dentistry. With a pioneering work and highly qualified, we were invited to create his visual identity.
Considering that Fernando Pastor constantly uses photography in his work, we define two concepts to the development of identity: the gems lapidary and photography. We start from the idea that the smile is like a rough stone that, through planning and meticulous technique, turns into a beautiful custom jewel, a product that approaches the target audience. The association with the picture is expressed in the symbol with reference to the aperture of the camera.
The result is a minimalist, versatile and modern symbol.
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