Academia Freudiana is a Free School of Psychoanalysis Transmission. As its name suggests, the Academia Freudiana has as objective the return to Freud to resume their original texts as well as halting discussion of Freudian theory with other authors (psychoanalysts or not).
We were responsible for the creation of its visual identity and website.
To create the logo, we used a frame that has a solid form and also carries the concept of ‘missing beings’, since the lines are not fully connected, leaving the frame opened.
To compose the name, we chose a modern typography with geometric lines and a uniform spacing between letters.
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