Casa Gran, an artisanal bakery, gourmet market, and pizzeria, needed a cohesive brand identity that reflected its commitment to traditional baking methods and quality ingredients. The challenge was to create a visual and verbal identity that conveyed the artisanal nature of its products while offering the flexibility to cater to a wide range of offerings, from naturally fermented breads to imported gourmet items.

Mucci.co developed a complete brand identity for Casa Gran, centered around the tagline “Water, Flour, and Time” capturing the simplicity and care behind natural fermentation. The visual identity was designed to evoke elegance and timelessness, with a monochromatic black-and-white palette that reflects the sophistication of the bakery and market.

Illustrations depicting the fermentation process and handcrafted products were created to bring the brand to life, ensuring flexibility across packaging, social media, and in-store materials. Additionally, a user-friendly e-commerce platform was designed to reflect the in-store experience, making Casa Gran’s diverse product range easily accessible online. Through this cohesive strategy, Casa Gran successfully positioned itself as a refined yet approachable brand, celebrating tradition, quality, and craftsmanship.