Carol Bastides, a psychologist based in Barcelona, sought a brand identity that encapsulated her therapeutic approach, which focuses on guiding clients through personal crises and fostering self-awareness. The challenge was to create a cohesive brand and website that would reflect these values while serving as a welcoming space for potential clients to connect with her practice.

Mucci.co developed a comprehensive brand identity and website for Carol Bastides, centered around the concept of “Navigating” to symbolize the therapeutic journey of self-discovery and growth. The visual identity includes a symbolic monogram blending “C” and “B,” representing a rising sun over the sea—an embodiment of hope and new beginnings. The branding was complemented by organic illustrations inspired by dreams and marine life, enhancing the connection to emotional exploration and healing.

The website, designed with an intuitive user experience, integrates these elements, making it easy for potential clients to learn about Carol’s services and approach. Fully responsive, the site serves as a digital reflection of her practice, combining ease of navigation with calming design elements to encourage visitors to take the first step on their therapeutic journey.