Mucci is led by partners Heloisa Alvarez and Andr茅 Giacomucci.

We understand design as a tool for connecting brands with the world, the world with people, and people with brands.

Our methodology and creative process is developed through four steps:

1

Research

  • Brand analysis
  • Objectives and values
  • Cultural and aesthetic references
  • Consumers and their needs
  • Benchmarking

2

Strategy

  • Brand attributes
  • Brand positioning
  • Brand manifesto
  • Brand narrative
  • Brand architecture

3

Development

  • Naming
  • Visual identity
  • Website / E-commerce (UX / UI)
  • Packaging

4

Management

  • Communication planning
  • Content creation
  • Social media campaign
  • Curatorship and art direction

1

Research

  • Brand analysis
  • Objectives and values
  • Cultural and aesthetic references
  • Consumers and their needs
  • Benchmarking

2

Strategy

  • Brand attributes
  • Brand positioning
  • Brand manifesto
  • Brand narrative
  • Brand architecture

3

Development

  • Naming
  • Visual identity
  • Website / E-commerce (UX / UI)
  • Packaging

4

Management

  • Communication planning
  • Content creation
  • Social media campaign
  • Curatorship and art direction

Our services

Brand design

路 Brand Management
路 Strategy
路 Naming
路 Visual identity

Digital design

路 Product Management
路 Web design (UX/UI)
路 Web development
路 E-commerce design (UX/UI)
路 E-commerce development
路 Copywriting
路 Social media campaign

Graphic design

路 Stationary
路 Catalog
路 Folder
路 Packaging
路 Advertising
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Andr茅 Giacomucci is the founder and creative director of Mucci. A graduate of Graphic Design at IED S茫o Paulo and also holding a Master in Editorial Design at IED Madrid, Andr茅 is passionate about art and music. He is a drummer out of love and a designer for vocation. He specializes in creating brands and digital products.
Heloisa Alvarez is Mucci’s strategic director. Graduated in Visual Arts at Escola Panamericana de Arte e Design in S茫o Paulo. She is a painter and writer, passionate about philosophy, plants, human behavior, the DIY universe, gastronomy, and theater. She specialized in brand strategy and content creation.
Heloisa Alvarez is Mucci’s strategic director. Graduated in Visual Arts at Escola Panamericana de Arte e Design in S茫o Paulo. She is a painter and writer, passionate about philosophy, plants, human behavior, the DIY universe, gastronomy, and theater. She specialized in brand strategy and content creation.
Vitor Corghi is a designer and illustrator. Graduated in Graphic Design, with emphasis in typography, at Anhembi Morumbi University. He is inspired by the underground universe, music, skateboarding, streetwear, illustration, photography, Evan Hecox, LAND, Juxtapoz Art & Culture and Monster Children.
Alfredo Christofoletti is a writer, editor, reviewer, and translator. He Graduated Bachelor and has Master degree in Philology and Portuguese Language at the University of S茫o Paulo. He believes that knowledge is our greatest asset and considers himself to be self-absorbed, though he copes well with such torments.
Alfredo Christofoletti is a writer, editor, reviewer, and translator. He Graduated Bachelor and has Master degree in Philology and Portuguese Language at the University of S茫o Paulo. He believes that knowledge is our greatest asset and considers himself to be self-absorbed, though he copes well with such torments.